RAD REX - UI WEB & BRAND DESIGN

SUMMARY

RAD REX is a versatile soda brand designed to cater to every need, offering beverages for any time of day—from energy boosts to detox, protein, and even sleep aids. I developed a custom brand identity that aligns with RAD REX’s mission, creating a unique logo, typography, color palette, and illustration assets that reflect its dynamic range. Using this design system, I crafted four custom labels for the different beverages, as well as shipping package dielines to ensure a cohesive product experience. Additionally, I designed a user-friendly landing page UI, creating a seamless online presence that ties together the brand's identity and offerings.